Promotion


Promotion of innovation in the French horse industry and Cluster members


The French horse industry is characterized by an enormous capacity for innovation which the Hippolia Cluster helps to promote.

To achieve this, the Hippolia Cluster uses various communication vectors to raise awareness, present and promote solutions developed by members among various sectors of the public, horse-riding or not, both in France and internationally.

This enables everybody to follow news of Hippolia Cluster members through the news on this site, social media and Hippolia Actu, our monthly newsletter.

Other actions such as the raising awareness and training of young people in innovation, participation in conferences, seminars and events, and the publishing of articles in the specialized press through media partnerships, enable innovation to be recognized as a lever for competitiveness.

To remain as close as possible to riding enthusiasts throughout the year, the Hippolia Cluster invites members to participate in events to promote their activities :
  • Hippolia start-ups village: selection of 8 young companies invited to exhibit at various events (Equita Longines, Bordeaux Horse Show, etc.)
  • Innovation trophies awarded at the Paris Horse Show: corganisation of the national innovation competition for the French equine industry in partnership with Cheval Pratique
  • “Getting into a digital saddle” space at the Angers Horse Show: co-organisation of the space devoted to new technology
  • France Hippolia space: French pavilion at foreign trade fairs (Spoga Horse, Aachen)
  • Examples of other events: Made In France Trade Fair, Grande Semaine de Fontainebleau, Grand Prix Classic, Longines Deauville Classic, Bordeaux Horse Show, Las Vegas CES.