MORE VISIBILITY FOR BETTER COMPETITIVENESS
The Pôle Hippolia participates in promoting its members and their activities via different media and tools.
The Pôle Hippolia’s website includes a directory of its members allowing web users to be redirected to their respective websites. News about members is regularly written and posted online. Lastly, the Pôle Hippolia is on Facebook and Twitter where it shares information about its members, the horse industry, etc., every day.
The Pôle Hippolia has three types of newsletter :
- Hippolia Actu :
This monthly newsletter is devoted to the Pôle Hippolia and its network. In particular, it allows the Pôle Hippolia to relate news about its members (participation in conferences, developments, nominations to participate in competitions, etc.).
- Hippolia Label’Info :
This quarterly newsletter is intended to promote the projects of its members that have been approved. For project promoters, it is an opportunity to highlight their innovation capacities and showcase the project, product, or concept developed in the project.
- Hippolia Avenir :
This quarterly newsletter is intended to inform the Pôle Hippolia’s institutional partners about its actions and results.
This website, created at the initiative of the Pôle Hippolia, is the ONLY website to showcase innovations and new products developed by members from the horse industry. Its objective is to promote the products and services of members on a shared platform. Hippolia Showroom is translated in English for more visibility abroad. Equidia Life is involved in this operation and contributes to its success.
The Pôle Hippolia has established partnerships with two magazines specialised in the horse industry: Cheval Pratique and Equin Normand. Within the framework of these partnerships, articles on the news of the Pôle Hippolia’s members are frequently published. The Pôle Hippolia is also interviewed (trade press and other) where it talks about its network of members.
The Pôle Hippolia has developed several events to promote innovation in the French horse industry and, more particularly, innovations developed by its members. These actions, which are generally implemented at equestrian events devoted to the general public, offer the Pôle Hippolia’s members the opportunity to present their innovations to visitors.
Examples of actions:
- French horse innovation circuit: During the 2014 Alltech™ FEI World Equestrian Games in Normandy, the Pôle Hippolia presented a summary of French innovations in the horse industry since 1990. Staged as a circuit, visitors were invited to learn about the origin of products and services that are now used on a daily basis.
- Hippolia Awards, the competition for innovations in the horse industry: At the same time as the innovation circuit presented above, the Pôle Hippolia, in conjunction with Equidia Life, organised the first competition in the horse industry in 2014 where consumers were invited to vote for their favourite innovation. View the results of these actions.
- The Hippolia Start-Up Village: This action, initiated by the Pôle Hippolia for Equita 2015 allowed several innovative start-ups to exhibit at major equestrian events by sharing a space, logistics, and costs. This opportunity also gave these start-ups visibility and major media coverage and a group effect conducive to sharing experiences.